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EDITORIAL: B-M applies PR therapy to its PR

its own brand. This is a welcome move, especially considering how the PR community has consistently...as its own brand. This is a welcome move, especially considering how the PR community has ...

CAMPAIGNS: Judge and Jury - Why Scottish Homes’ sense of humour was judged a failure

pull an April Fool s stunt, says independent PR consultant Gerry McCusker....pull an April Fool s stunt, says independent PR consultant Gerry McCusker. April Fool s Day is ...

Opinion: ViewPoint - Don't let the workforce be the last to know

Propeller PR founder Martin Loat urges PROs to consider a client's internal staff communications

Healthy lifestyle creates buzz

short-term gains. The challenge for PR professionals is how to communicate price reassurance and value for ...

Media choice: Fabulous

You would have to have been living in a cave for the past few weeks to have avoided the hype for Fabulous, the revamped News of The World magazine. Headlined as 'Grazia for the red-tops', Fabulous has a lot to live up to. So, what's the scoop?

MEDIA: Whitbread fury at Sky hike

Whitbread, the brewing and leisure group, has lashed out at BSkyB for raising its ratecard to coincide with the start of the football season.

MEDIA: Times brightens Saturday edition

The Times is revamping its Saturday edition with the launch of a 52-page arts, entertainment and listings magazine called Metro, to replace The Directory.

MEDIA: ’Umbrella’ sales brand at Capital

Capital Radio is re-branding its new in-house sales operations Capital Advertising, as part of a drive to offer advertisers creative solutions.

MEDIA CHOICE: XFM

Target audience: 15- to 34-year-olds

The living, breathing strategy: Richard Medley, Spider PR

share his or her thoughts. This is a good thing for marketers as more relevant, business-led PR ...

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