12 Feb 1999
| by MARK JACKSON, head of international PR
its own brand. This is a welcome
move, especially considering how the PR community has consistently...as its own brand. This is a welcome
move, especially considering how the PR community has ...
01 May 1998
| by GERRY MCCUSKER, independent PR consulta
pull an April Fool s stunt, says
independent PR consultant Gerry McCusker....pull an April Fool s stunt, says
independent PR consultant Gerry McCusker.
April Fool s Day is ...
11 Jan 2008
| by Martin Loat, Founder, Propeller PR
Propeller PR founder Martin Loat urges PROs to consider a client's internal staff communications
07 May 2009
| by Natalie Minter, McKenna Townsend PR
short-term gains. The challenge for PR professionals is how to communicate price reassurance and value for ...
26 Feb 2008
| by Nick Porter, Director, Iris PR
You would have to have been living in a cave for the past few weeks to have avoided the hype for Fabulous, the revamped News of The World magazine. Headlined as 'Grazia for the red-tops', Fabulous has a lot to live up to. So, what's the scoop?
11 Sep 1997
| by JONATHAN HAWKINS, Account director (PR)
Whitbread, the brewing and leisure group, has lashed out at BSkyB
for raising its ratecard to coincide with the start of the football
season.
11 Sep 1997
| by JONATHAN HAWKINS, Account director (PR)
The Times is revamping its Saturday edition with the launch of a
52-page arts, entertainment and listings magazine called Metro, to
replace The Directory.
11 Sep 1997
| by JONATHAN HAWKINS, Account director (PR)
Capital Radio is re-branding its new in-house sales operations
Capital Advertising, as part of a drive to offer advertisers creative
solutions.
11 Sep 1997
| by JONATHAN HAWKINS, Account director (PR)
Target audience: 15- to 34-year-olds
12 Oct 2011
| by Richard Medley, managing director, Spider PR
share his or her thoughts.
This is a good thing for marketers as more relevant, business-led PR ...