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German PR network launches corporate social responsibility agency

03 May 2007 | by Staff

BERLIN - The PR arm of Scholz & Friends has set up an agency dedicated to teaching companies how to...Dittko, head of the Scholz Friends PR Group, one of the largest PR operations in Germany. Fischer s ...

Editor's Comment: Cameron's broadside merely a smokescreen

01 Feb 2012 | by Noelle McElhatton

just ironic that he's a former PR man. So, when the public is having sleepless nights over the ...

Vertu donates cleft palate surgery for every handset sold

12 Jun 2012 | by Matthew Chapman

. Adam Thomas, head of global PR and communications at Vertu, said: "The unique partnership between Vertu ...

Britvic and PepsiCo brands unite to support community projects

12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

same TV ad for the first time, supported by radio, outdoor, digital, point of sale, and PR activity ...

McDonald's asking for trouble

24 Apr 2007

whether it is at best a misguided attempt at interactivity or at worst a PR disaster that could leave the ...

Why Unilever is making real progress with its Sustainable Living Plan

24 Apr 2013 | by Chris Arnold, founder of Creative Orchestra

people, planet, profit is now becoming more than just CSR PR spin and is genuinely now at the heart of ...

Start small, aim big

25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R

them directly. This wasn't just PR, but a key facet of the campaign that was virtually free. Our ...

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

series of PR disasters and falling sales that it could no longer operate in a secretive, distant manner ...

Airlines' words curry little favour

30 May 2007 | by Jemima Bokaie

, she says. Travel experts warn the companies may suffer serious PR damage if the group does not ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

competing claims. "Digital is an enormous area covering everything from paid search to PR," she says. "You ...

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