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E-mail can still be a blast

". Emily Goodyear is the PR and marketing manager at WRM Media TAKE-OUTS Consider what makes ...

Engagement: The seven-minute challenge

measured the success of its flashmobs in metrics such as PR coverage and footfall into stores. Agencies are ...

Client view: Amanda Brown, First Direct - Beyond the phone

. Lynsey Barber talks to the bank's head of PR about crowd-sourcing, coverage and compliance..... Amanda Brown, PR manager, believes a single word has been key: 'We looked at why we were created, and at ...

Time to build a war room

The PR industry can learn a lot from the techniques used in political campaigns....traditional comms budgets via the IT 'back door'. So the PR industry can lead strategic advances in digital ...

How do you measure up?

into online communities where people connect with one another. The opportunity for PR to be able to ...

Trust in the power of stories

directories of users. As a test case, we were trying different ways to automate the detection of PR people. My ...

Be ruthless with reputation

there is the core PR skill of being able to manage conversation and dialogue. But the specialisms that ...

Victory to system thinkers

Over the past year there has been much talk of war between advertising, PR and digital agencies ...

The teen spirit of Web 2.0

: it was the great missed opportunity for the PR industry. Google's ascendancy and the battle for ...

Always do your homework

. Social certainly keeps us invigorated and on our toes. Influencer relations PR people have a ...

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