A User-First Approach
07 Dec 2011 | by Marc Heal, Duke & Earl
unprecedented number of stakeholders may be involved - PR and social media agencies as well as a creative agency ...
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Integration is alive and kicking
07 Dec 2011 | by Sally Laurie, Dr Kathleen Mortimer, Northampton Business School
promotion, PR, social media or any combination of these tools, and they obviously have to integrate and ...
The Perfect Storm; Integration roundtable discussion
07 Dec 2011 | by Stuart Derrick
blurring, but I'm still working with a PR agency, a media buying agency, an ad agency and a social agency ...
E-mail can still be a blast
10 Nov 2011 | by Emily Goodyear, WRM Media
". Emily Goodyear is the PR and marketing manager at WRM Media TAKE-OUTS Consider what makes ...
Engagement: The seven-minute challenge
10 Nov 2011 | by Stuart Derrick
measured the success of its flashmobs in metrics such as PR coverage and footfall into stores. Agencies are ...
Meet the speakers in the War of the Words open-mic competition
27 Sep 2011
met yet. Jamie Tolentino Jamie has been interested in the marketing, PR and ...
Meet the War of the Words speakers
27 Sep 2011
helps brands become part of peoples lives. They make it happen via social media, experiential, and PR ...
Brand Action Group - an alternative approach
05 Sep 2011 | by Simon Kershaw
consumer literature, POS materials, websites and trade and consumer advertising and PR. ...
VML: The distraction of shiny objects
29 Jun 2011 | by Chris Wood, VML
client actually benefits from its effectiveness, not just its internal PR value. Everything in the ...
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