MBA: Integration Is Dead
03 Dec 2010 | by James Devon and Stephen Maher, MBA
shareholders, PR, CSR, HR and so on, as well as the marketing materials and the social media campaigns. This is ...
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Euro RSCG London: Invent The Future
03 Dec 2010 | by Russ Lidstone and Anthony Edwards, Euro RSCG London
one. It's what PR agencies do. It's for that reason that we have integrated PR alongside advertising ...
Mindshare: Follow The Money
03 Dec 2010 | by Marco Rimini, Mindshare
drive sharing through traditional PR or social. Commercial coherence along an onand offline customer ...
Dare: Lessons from the Fat Duck
03 Dec 2010 | by Nick Emmel, Dare
spot, to participative social media sites, PR and live events, to an actual participative chocolate bar ...
Imagination Europe: Transforming Businesses through Creativity
03 Dec 2010 | by Julian Baker, Douglas Broadley and Paul Simonet, Imagination Europe
social media, PR and traditional ad agencies. The creation of compelling brand content is being pursued ...
The Big Digital Debate: How to create value from digital
02 Dec 2010 | by Noelle McElhatton
because it s that important for us to drive social recommendation. Our PR team has been given extra budget ...
Experiential is dead...
20 Oct 2010 | by Mo Saha
media and PR stunt . Too vague for us. Too vague for our clients. Can we ditch the terrible ...
Make a bigger impact
20 Oct 2010 | by Shaz Smilansky
experience at the core of the comms plan. PR, digital, broadcast and advertising are used to amplify the ...
Experiential Essays
20 Oct 2010 | by Andrew McCormick
Experiential marketing has the reputation of being fun and good for PR - an add-on to marketing
At the heart of the action
15 Oct 2010 | by Richard Brett
PR, with its wide-ranging expertise, is no longer an also-ran to a savvy brand's advertising push...bestowed on ad agencies is being more widely dispersed. PR agencies, with expertise in areas such as ...
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