A new buzz for a timeless principle
29 Oct 2012 | by Jon Davie, Zone
director: some product sampling, a fantastic on-pack promotion, a spot of PR and a good old-fashioned media ...
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Connected Campaign of the Month: Heinz
18 Jan 2013
promotional activity including PR drove consumers to Facebook. Teaser updates ahead of launch and Facebook Ads ...
Connected Campaign of the Month: Lloyds TSB
17 Aug 2012
amplified through PR and perhaps some targeted advertising, as the latter has certainly become a big news ...
VML: The distraction of shiny objects
29 Jun 2011 | by Chris Wood, VML
client actually benefits from its effectiveness, not just its internal PR value. Everything in the ...
The Big Digital Debate: How to create value from digital
02 Dec 2010 | by Noelle McElhatton
because it s that important for us to drive social recommendation. Our PR team has been given extra budget ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
competing claims. "Digital is an enormous area covering everything from paid search to PR," she says. "You ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
them directly. This wasn't just PR, but a key facet of the campaign that was virtually free. Our ...
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SAHARA Communications
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PR and Media Officer - Fundraising (maternity cover)
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