Search results for "PR"

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Stephen Noakes, Halifax: How PR drives the debate

to us. We set out to use PR to inform a marketing response to these issues. We began our research ...

Client View: Will Orr, British Gas - Mix the perfect comms cocktail

media (Outside Line) and PR consultants (Blue Rubicon). Through this group we have evolved our previous ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

client side for PR to sit in the comms department. Public affairs is in the government and/or legal ...

The perfect comms mix

. Much of the planning then comes down to tailored and ongoing research. PR is increasingly recognised as ...

Liz Bales, Industry Trust: How to win hearts and minds on copyright

. Trusted advocates PR played a central, supporting role in this. It enabled us to seed the 'knock-off ...

Marco Forato, Unum: Integration and education

proposition collateral, a little trade advertising and PR, all reinforced by events and conferences. Never TV ...

Michelle Mitchell, Age UK: All the tools in the armoury

, public affairs, campaigns, PR and social media all play critical roles in developing integrated campaigns ...

Fiona Joyce, Blue Rubicon: Flexible thinking required

other agencies. We have gone a long way in our first decade to achieve this - changing the way PR is ...

Clare Harbord, Heathrow Airport: Making the case

flights to important new markets. International businesses like marketing, PR and advertising are not ...

Christopher Clarke, Epoch PR: Look beyond London 2012

the target. Christopher Clarke is co-founder of Epoch PR. ...

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