Customer publishing leagues: The rise of branded content
16 Jun 2011 | by Kim Benjamin
includes digital, PR and above-the-line agencies, but brand-owners themselves. Sara Cremer, editorial ...
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Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
executive Andy Westlake. 20% PR, 20% consultancy/rights negotiation, 30% sponsorship integration, 30% event ...
Direct marketing and sales promotion leagues 2011
30 Mar 2011 | by Kim Benjamin
, direct marketing or even the PR and media agencies. 'This levels the playing field somewhat, paving the ...
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