Phil Thomson, GlaxoSmithKline: A new comms generation
07 Apr 2011 | by Phil Thompson, GlaxoSmithKline
In a period of upheaval, PR professionals are driving change at pharmaceutical companies.
includes digital, PR and above-the-line agencies, but brand-owners themselves. Sara Cremer, editorial ...
In a period of upheaval, PR professionals are driving change at pharmaceutical companies.
I confess I used to think very little about reputation. I was too busy communicating - creative PR ...
out there and let people know about them. We've done that through traditional marketing and PR, but ...
approach fuses the strengths of communications strategy - drawn from the worlds of advertising and PR ...
Rubicon . We'll be bringing you opinions on the biggest PR issues of the day from some of our leading ...
, direct marketing or even the PR and media agencies. 'This levels the playing field somewhat, paving the ...
medium for all of the so-called 'traditional' disciplines, such as PR, research, advertising ...
Ridgeon. 20% PR, 40% consultancy/rights negotiation, 40% event management. Clients include GlaxoSmithKline ...
campaigns with other disciplines. Several recent briefs were handed to PR and digital agencies ...