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Customer publishing leagues: The rise of branded content

includes digital, PR and above-the-line agencies, but brand-owners themselves. Sara Cremer, editorial ...

Phil Thomson, GlaxoSmithKline: A new comms generation

In a period of upheaval, PR professionals are driving change at pharmaceutical companies.

Glenn Manoff, O2: Off the coverage drug

I confess I used to think very little about reputation. I was too busy communicating - creative PR ...

Graham McWilliam, BSkyB: Moving into a new space

out there and let people know about them. We've done that through traditional marketing and PR, but ...

Spencer Livermore, Blue Rubicon: Winning the corporate campaign

approach fuses the strengths of communications strategy - drawn from the worlds of advertising and PR ...

Brands held in good repute

Rubicon . We'll be bringing you opinions on the biggest PR issues of the day from some of our leading ...

Direct marketing and sales promotion leagues 2011

, direct marketing or even the PR and media agencies. 'This levels the playing field somewhat, paving the ...

Digital Leagues 2010

medium for all of the so-called 'traditional' disciplines, such as PR, research, advertising ...

Sponsorship Leagues 2010

Ridgeon. 20% PR, 40% consultancy/rights negotiation, 40% event management. Clients include GlaxoSmithKline ...

Experiential leagues 2010

campaigns with other disciplines. Several recent briefs were handed to PR and digital agencies ...

 

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