to remove filtersLiz Bales, Industry Trust: How to win hearts and minds on copyright
11 Oct 2011 | by Liz Bales, Industry Trust
. Trusted advocates PR played a central, supporting role in this. It enabled us to seed the 'knock-off ...
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The perfect comms mix
11 Oct 2011
. Much of the planning then comes down to tailored and ongoing research. PR is increasingly recognised as ...
Marco Forato, Unum: Integration and education
11 Oct 2011 | by Marco Forato, Unum
proposition collateral, a little trade advertising and PR, all reinforced by events and conferences. Never TV ...
Michelle Mitchell, Age UK: All the tools in the armoury
11 Oct 2011 | by Michelle Mitchell, Age UK
, public affairs, campaigns, PR and social media all play critical roles in developing integrated campaigns ...
Fiona Joyce, Blue Rubicon: Flexible thinking required
11 Oct 2011 | by Fiona Joyce, Blue Rubicon
other agencies. We have gone a long way in our first decade to achieve this - changing the way PR is ...
Clare Harbord, Heathrow Airport: Making the case
11 Oct 2011 | by Clare Harbord, Heathrow Airport
flights to important new markets. International businesses like marketing, PR and advertising are not ...
Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
executive Andy Westlake. 20% PR, 20% consultancy/rights negotiation, 30% sponsorship integration, 30% event ...
Christopher Clarke, Epoch PR: Look beyond London 2012
26 Sep 2011 | by Chris Clarke, Epoch PR
the target. Christopher Clarke is co-founder of Epoch PR. ...
Eddie May, Threepipe: Why sponsor the Olympics?
26 Sep 2011 | by Eddie May, Threepipe
On the face of it, there is little sense in becoming a sponsor of the Games - but PR can help....? The brand-free nature of the Olympics as an event makes PR an even more critical part of the ...
Catherine Eastham, Four Communications: How to be a perfect partner
26 Sep 2011 | by Catherine Eastham, Four Communications
2012 PR and has been involved from the beginning of its partnership in March 2007. Although I've ...
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