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Forget David v Goliath - challenger brands have evolved

28 Aug 2012 | by Adam Morgan and Mark Holden

. Crucially, take risks. Build PR and legal expertise into the team. The Missionary The Missionary is ...

Consumer technology communications calls out for simplification

22 May 2012 | by David Vindel

, showing how cultural phenomena affect the adoption of technology and its impact on PR communications ...

How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

sell the company that provides it. Likewise, the corporate communications or corporate PR department ...

How ad engagement differs by gender

29 Jul 2011 | by Richard Morris

communications then PR and advocacy routes should be explored as communication opportunities. Holidays ...

Brits and their bank holidays

17 Mar 2011 | by Phil Charter

four-day weekends due to the huge amount of PR surrounding the Royal engagement and the recent announcement ...

Celebrities designing clothes - how does it influence what shoppers buy?

05 Sep 2007 | by Vox pop

some industry insiders claim the celebrity ranges are now an important PR tool for retailers, ahead of ...

BBC competition scandal

25 Jul 2007 | by Vox pop

standards board to oversee its response to the PR disaster over television quizzes after it uncovered six ...

Case study: Boots No.7 - intelligent media planning

24 May 2005 | by Professor Angus Jenkinson and Branko Sain

, consumer insight, direct and relationship marketing (through the Advantage Card), PR, and communication ...

Top five reasons to use RSS

13 Apr 2005 | by Fergus Burns, Nooked

, PR and marketing professionals are slow to adopt RSS. Many of you may believe it's too difficult or ...

Full Frontal PR

14 Mar 2005 | by Richard Laermer

Bloomberg Press and distributed in the UK by Kogan Page, shows small businesses how to generate PR without...marketing budget that could support little more than buzz, 'The Blair Witch Project' used word-of-mouth PR ...

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