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Clifford fails to wilt under media glare

beyond most of us. Clifford did just that and played a blinder. Even in the age of faux reality, a PR ...

Time to end shocking treatment of interns

Our front-page story last week uncovering the PR industry's exploitation of interns touched a nerve...can't, they should not hire interns. PRWeek has been scrutinising the latest crop of PR intern ...

Time PR firms got to grips with the C-word

perennial for PR people and there are only two ways to deal with it: 'fess up in the first place to all ...

Financial PR has adapted to survive

pickings in financial markets are and how tough therefore the environment is for financial PR firms....financial PR companies was always to communicate results to the media and the markets so company shares were ...

Farewell to politics' first lady of spin

government in generations - is complicated. From the PR profession's point of view, Thatcher's legacy is ...

The absurdity of acronyms

Just when you think life at the PR coalface can't get any darker or grimier (and we all have those...genuinely exists or that each one will be the subject of vigorous and earnest PR 'outreach' campaigns ...

All change at the top for Easter

. Pope Francis has shown the PR power of humility. This man of the poor caught the media's attention with ...

Clients only get what they pay for

As well as the annual PR wheeze of April Fools' Day (Google's treasure maps being a particular

How the weak can conquer the strong

Inquiry as a self-serving PR move made in the wake of a stupid decision born of hubris. It's designed to ...

Safety-first Budget lacks a growth story

strategy that could always be derailed by one ratings agency. Last year s Budget was also a PR disaster ...

 

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