Is Ben & Jerry's short-sighted to switch focus from email to social media?
29 Jul 2010 | by Andy Taylor
social media. According to Sean Greenwood, the company s PR director, it would still be using email ...
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Think BR: Google's Groupon bid is a nod to where marketing spend is headed
08 Dec 2010 | by Mark Palmer
mouth and PR. It got its users cheaply - but has them in an opt-in local email database and it's growing ...
Andrew Walmsley on Digital: New media needs new PR
24 Feb 2010 | by Andrew Walmsley
isn't just about direct communications; and that the fulcrum of PR had shifted from seeking directly to ...
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