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Think BR: The difficulties in developing social media metrics

09 Nov 2012 | by Steve Richards

debate is about where it sits in the organisation. Is engagement a PR aim, or is it something that will ...

Think BR: Is the notion of social media redundant?

29 Aug 2012 | by Adam Cleaver

difficulties. Customer Service? PR? Marketing? All have a legitimate right to own the various social ...

Think BR: Will London 2012 herald the next great innovation in sports coverage?

24 Jul 2012 | by John McDonald

change from previous Games, but might be a double edged sword. On the one hand, it s great PR for star ...

Think BR: Google+: A solution to a problem that doesn't exist?

08 Jul 2011 | by Sean Ramsay

the North America - it s certainly the PR agency's dream. However there is nothing to say that ...

Think BR: Google's Groupon bid is a nod to where marketing spend is headed

08 Dec 2010 | by Mark Palmer

mouth and PR. It got its users cheaply - but has them in an opt-in local email database and it's growing ...

Is Ben & Jerry's short-sighted to switch focus from email to social media?

29 Jul 2010 | by Andy Taylor

social media. According to Sean Greenwood, the company s PR director, it would still be using email ...

Leaving blogs out of your marketing strategy is a crime

09 Jul 2007

blogs, providing a specialist PR support service which incorporates, planning, seeding and reporting. ...

 

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