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Combining ads, digital and PR is what brands demand

16 May 2013 | by Danny Rogers

Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created ...

A view from the top

18 Apr 2013 | by Harris Diamond

Danny Rogers and I recently moved from the world of PR into the broader one of advertising and

What adland must learn from the Thatcher furore

18 Apr 2013 | by Danny Rogers

view But it was about more than ads. Tim Bell, ultimately a PR man, was central to Thatcher s ...

DraftFCB must seize chance to be a top-tier player

14 Mar 2013 | by Ian Darby

PR man, Harris Diamond. Now, DraftFCB s chief executive, Laurence Boschetto, makes way for Carter ...

On the Campaign couch

21 Feb 2013 | by Jeremy Bullmore

of any loss of trust in advertising. Are PR agencies eating ad agencies lunch? I ask this ...

A view from the bottom

31 Jan 2013 | by Richard Williams

Google s headquarters, where we were thinking of innovative ways to generate noise, PR and social buzz ...

Integration's rewards are worth striving for

24 Jan 2013 | by Danny Rogers

and entertainment arm. EDC better known as Dare (digital), Elvis (direct) and Citizen (PR) has ...

Ethical Coke campaign shows glimpse of future

17 Jan 2013 | by Danny Rogers

blurred line between advertising and corporate PR, which continues to drive creative innovation globally ...

 

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