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Alex Aiken: follow Alastair Campbell and shape your council's strategy

27 Oct 2010 | by Alex Aiken

, PR managers should step back, and consider the threats and opportunities for their authorities over ...

Danny Rogers: The industry needs injection of confidence

20 Oct 2010 | by Danny Rogers

the Krug and finally whisking the staff off to St Moritz. The 'all other' category, under which PR ...

Neil Martinson: what we can learn from coffee shops...

13 Oct 2010 | by Neil Martinson

and PR at the COI ...

Danny Rogers: Citizen journalists need a thicker skin

13 Oct 2010 | by Danny Rogers

, Richard Sambrook , the BBC's former head of news who recently defected to the PR industry, claims that ...

Ian Monk: A fascinating web of media spin

13 Oct 2010 | by Ian Monk

concerted corporate, media and political PR agendas of the day. Politically, many see Coulson as ...

Opinion: The Marketing Society Forum - Will brands continue to spend money on online banner ads?

13 Oct 2010 | by Staff

interactive formats that will attract better PR coverage and click-through and engagement rates. But there are ...

Alex Aiken: ten ways to economise during the age of austerity

29 Sep 2010 | by Matt Cartmell

It's inevitable reductions in budget will flow from the Comprehensive Spending Review. Every PR

David Singleton: Five routes to the perfect PR campaign

23 Sep 2010 | by David Singleton

also reflected in one of the features in this week's issue, in which PR Week teamed up with Octopus ...

Jeremy Lee on Media: No news is not good news

21 Sep 2010 | by Jeremy Lee

By using a PR hoax to fool other outlets The Sun undermined its own credibility as a news source...., nobody was harmed by this hoax. Fast-forward one week and the real reason for The Sun's PR stunt ...

Think BR: Agency conflict is stifling creativity

16 Sep 2010 | by Greg Milbourne

, PR, etc. What they don t want is to have to marshal an army of different creative teams to achieve ...

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