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Frontline staff are key messengers

the PR people themselves are standing next to them. Second, I decided NHS signage should be ...

Celebrities follow collapsing banks

dominated so much recent media and PR thinking seemed as exposed as that of a stricken bank. The truth is ...

From the Editor - Retailers can take moral lead and go green

bags from shoppers from 1 October, in the hope that they would use less of them. 'Is this a good PR ...

Milk scandal is a lesson for the West ..

The PR handling of the recent spate of milk scandals has been praised (News, 26 September).

PM needs his wizard's cap to save himself

What planet are the PR bosses living on who said Gordon Brown's speech was a hit (News, 26...Hamilton-Miller, who, as usual, hit the nail on the head. The PR bosses should take note. Meanwhile, PRWeek ...

Hedge funds pay price for silence

PR firms that had hedge fund clients where the brief was to keep them out of the papers, and if that ...

From our Readers - Maybe Dick Turpin could replace the NLA

Congratulations on an excellent piece on the future of PR (Features, 12 September)...., more sceptical consumers and a shocking revelation from Orange's Mat Sears that, one day, the PR ...

What will happen to CSR spending?

The boom-turned-bust will lead to both risks and opportunities for public sector PR in the coming...To take just one example- the rise, and impending demise, of CSR PR. Ten years ago the world of ...

Should the NLA pay us instead?

Like a growing number of PR teams, my company increasingly works with the excellent syndication...levying a licence fee on PR agencies, in-house teams and clients for their use of newspaper cuttings ...

From our Readers - Cut out the media and go straight to users

As a PR practitioner in the twilight years of my career, I was bemused by the round table (Features

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