Search results for "PR"

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Brand Health Check: Ribena

21 Oct 2008 | by Joe Thomas

the PR nightmare of accusations that it misled parents in New Zealand over its principal vitamin C ...

Mark Ritson on Branding: What Google can teach us

10 Sep 2008

ethos of a brand and inspire loyalty and leadership, while also generating brand-consistent PR coverage ...

Opinion: The Marketing Society Forum - Should brands take a tougher stance against NGOs?

27 Aug 2008

adroitly evasive PR. If the NGO's views are right, don't deny the obvious. Get on side, work together and ...

Opinion: The Marketing Society Forum - Does bringing back Wispa show a lack of original thinking in NPD?

12 Aug 2008

PR ploy; it may well be, but I don't think it's rocket science to realise that iconic brands are few ...

Mark Ritson on branding: One delay BA could have done with

12 Aug 2008

's PR agency, should have been given the lead role for the rest of 2008. If it had been running things ...

Editorial: Time to go on the offensive

29 Jul 2008 | by Richard Abbott, deputy editor

to the public that they are not a bunch of ogres, after all. A little collective PR wouldn't go ...

Raymond Snoddy on media: Ofcom leak confirms BBC's worst fears

29 Jul 2008

sound of his screaming children - was ridiculed by Labour and sections of the media as a PR stunt ...

Brand Health Check: Boddingtons

29 Jul 2008

operated since 1778, to South Wales, axing 60 jobs in the process, caused severe PR damage. An attempt to ...

Brand Health Check: Pringle of Scotland

15 Jul 2008 | by Jemima Bokaie

sector with focused, cutting-edge communications. - Move beyond traditional advertising and PR to reach ...

Marketer's diary

01 Jul 2008

SW1. 9 Jul PR Green Communications, The Dorchester, Park Lane, London W1. 11 Jul Goodwood ...

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