Search results for "PR"

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Mark Ritson on Branding: What Google can teach us

ethos of a brand and inspire loyalty and leadership, while also generating brand-consistent PR coverage ...

Opinion: Your feedback from brandrepublic.com

it off and wrote HONDA. Well done. But the point was? Good PR, but does it deliver any message? Any ...

Opinion: Your feedback from brandrepublic.com

Burger King's £85 burger - clever PR or an expensive mistake?...what may end up in that burger. Susan B It's ridiculous. Surely a bad PR stunt at best, although it ...

Andrew Walmsley on digital: Master the art of eavesdropping

a new TV campaign, an early-warning system for PR outbreaks, a customer-service listening post ...

Andrew Walmsley on digital: Web is a powerful force for activism

aims to provide a resource for the media that counters the company's PR. These sites, and hundreds ...

Editorial: Blogs can't replace branding

restrictions, can company chiefs ever blog about anything that isn't bland? And second, as it is part of a PR...is Innocent Drinks. Its blog, available on its home page and clearly part of its PR strategy, is fun ...

 

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