Conducting research is rather similar to quantum physics
25 Nov 2008 | by Sue Unerman
addition, creating a PR storm around research has an effect on how people think about the topic. Barnardo ...
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Let's have peace among agencies and goodwill to all media
09 Dec 2008 | by Tess Alps
research, when they are nothing more than a bit of PR flim-flam. "Ooh, I know, let's put a questionnaire up ...
Making time to think before you act is a vital survival technique
18 Nov 2008 | by Tess Alps
Twenty-two pointy-heads, from seven different disciplines - creative, research, PR, marketing ...
Advertisers should value what bloggers say about their brands
04 Nov 2008 | by Tess Alps
One blogger is a comedy writer, one a PR professional and one an unemployed man living in Swindon ...
Media must learn to show marketers the respect they deserve
09 Sep 2008 | by Tess Alps
sometimes not even all of that. For instance, it was only when Andy Duncan arrived at the BBC that PR and ...
Who will fill the gap left by Miron at Associated?
27 Aug 2008 | by Steve Barrett
executive Ashley Tabor - inexplicably aggressively denied at the time by Global and its PR company - Miron ...
Refreshed and renewed publicity equals successful advertising
12 Aug 2008 | by Sue Unerman
s - back then, the PR industry was more overt about chasing fame than the world of advertising ...
How to tackle high staff turnover
12 Aug 2008 | by David Emin
and help them to PR themselves in the trade press. The more they feel linked, the smaller your churn ...
TouchPoints2's value is all about understanding the consumer
29 Jul 2008 | by Tess Alps
, we are busy mining its treasures as I write. Some of the early PR centred on how much more media we ...
Murdoch Jnr's faith is an example to the perfidious press
29 Jul 2008 | by Colin Grimshaw
more on PR agendas to meet them? The extraordinary growth of the commuter free press ably demonstrates ...
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