Search results for "PR"

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PR is still playing catch-up on data use

14 Mar 2013 | by Alec Mattinson

area where PR has failed to pull its weight....PR industry has in the past given the impression its use of data does not extend much beyond ...

Using the commercial power of the web

08 Mar 2013 | by Julia Corkey

, in some cases, just virulent abuse. The importance of two-way communications taught in PR classes ...

M: shows selling up does not always pay off

07 Mar 2013 | by Alec Mattinson

two founders Nick Miles and Hugh Morrison. M: was the fast-rising star of City PR in 2008 when it ...

Esure rises above industry woes

07 Mar 2013 | by Anthony Hilton

good financial PR story. Anthony Hilton is City commentator on London s Evening Standard ...

The Post Office can fortify the high street

07 Mar 2013 | by Mark Davies

commitment to the challenges of the modern high street. So we are ensuring our PR and comms approach is ...

When trouble brews, marketers ignore social-media at their peril

06 Mar 2013 | by Gordon MacMillan

effect during a crisis. It is a problem that is damaging trust in brands, according to most of the PR ...

Why long copy makes up for Tesco's Twitter silence

06 Mar 2013 | by Claire Beale

-character bullets fired off by someone in Tesco's PR department, for whom the customer is a hazy sideshow ...

Pistorius trial could become PR circus

01 Mar 2013 | by Ian Monk

PR is playing a major part in the positioning of the prosecution and defence cases. The sometimes ...

Get young people switched on to PR early

28 Feb 2013 | by Kate Magee

TV portrayals of the industry, they simply do not know what PR is. Research released by the CIPR ...

Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum

28 Feb 2013

generated excellent PR, that wasn't the sole reason for investing in it. We had a campaign that linked ...

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