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Farewell to politics' first lady of spin

government in generations - is complicated. From the PR profession's point of view, Thatcher's legacy is ...

The absurdity of acronyms

Just when you think life at the PR coalface can't get any darker or grimier (and we all have those...genuinely exists or that each one will be the subject of vigorous and earnest PR 'outreach' campaigns ...

All change at the top for Easter

. Pope Francis has shown the PR power of humility. This man of the poor caught the media's attention with ...

Clients only get what they pay for

As well as the annual PR wheeze of April Fools' Day (Google's treasure maps being a particular

How the weak can conquer the strong

Inquiry as a self-serving PR move made in the wake of a stupid decision born of hubris. It's designed to ...

Safety-first Budget lacks a growth story

strategy that could always be derailed by one ratings agency. Last year s Budget was also a PR disaster ...

Should client trust extend to bills?

More SMEs, into which category a majority of PR businesses fall, go to the wall because of cash ...

DraftFCB must seize chance to be a top-tier player

PR man, Harris Diamond. Now, DraftFCB s chief executive, Laurence Boschetto, makes way for Carter ...

PR is still playing catch-up on data use

area where PR has failed to pull its weight....PR industry has in the past given the impression its use of data does not extend much beyond ...

Using the commercial power of the web

, in some cases, just virulent abuse. The importance of two-way communications taught in PR classes ...

 

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