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Think BR: Special interest supplements are of special interest to brands

24 Sep 2012 | by Freddie Ossberg

Special interest supplements can offer brands a unique solution, providing both branding and PR...time. In addition, as marketing and PR functions edge ever closer together, brands are realising ...

Arif Durrani: London 2012 is the only game in town

27 Jul 2012 | by Arif Durrani

Sport Entertainment. It supports the findings of PR Week s own survey of 2,000 people that sponsors ...

Think BR: Will London 2012 herald the next great innovation in sports coverage?

24 Jul 2012 | by John McDonald

change from previous Games, but might be a double edged sword. On the one hand, it s great PR for star ...

Russell Davies: The drug economy and the ad industry both rely on spam

19 Jul 2012 | by Russell Davies

There are two sorts of spam. There's the sort you get from robots and the sort you get from PR

Kony 2012: The Marketing Lessons

21 Mar 2012 | by Nicola Clark

for negative PR is essential. Don't underestimate your audience Digital experts have long ...

Think BR: Championing change, talent and digital leaders of tomorrow

09 Mar 2012 | by Steve Parker

. This year was a record year for the number of media, creative and PR agencies on the list, Starcom ...

Katherine Levy: It's now or never for a News of the World replacement at NI

23 Feb 2012 | by Katherine Levy

As far as PR strategies go, Murdoch has opted for the more brazen of two clear choices with this ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 Feb 2012

process and don't try to edit the content, it's definitely a good idea. In the same way that a good PR ...

Things we like

08 Dec 2011 | by Russell Davies

uncovering anything new about the Facebook founder. Critics that suggested this documentary was PR puff for ...

Russell Davies: It is now possible to measure influence, but how useful is it?

24 Nov 2011 | by Russell Davies

particular category are familiar with the deluge of PR spam that inevitably follows. Are they just signing up ...

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