This week, a CEO confided in me: "It's weird how both 'advertising' and 'PR' have become limited
If you want to blame someone for the fairly dreadful reputation the PR profession has been saddled...founding fathers of modern PR, Harold Burson, whose career spans some 60 years and who was voted (by this ...
21 May 2013
| by Pete Davis
Knowlton recently summed it up well for me when he said that where once, the PR agency in particular dared ...
Sorrell was absolutely correct when he described Twitter as a PR medium, and Instagram should now be ...
16 May 2013
| by Nicola Green
's a lot of talk about how PR needs to work harder and be more responsible. I agree PR's own reputation ...
Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created ...
PR may have lost a few battles along the way, but clear signs are emerging that it's slowly winning...According to Pearlfinders, PR agencies have begun to win back work from specialist digital ...
09 May 2013
| by Anthony Hilton, City commentator on London's Evening Standard
At a presentation given in Washington last week by one of the PR firms active on the US political...PR professionals believe unemployment is the main reason for the disconnect. The rate of joblessness ...
09 May 2013
| by Toby Nicol, comms director at World Travel & Tourism Council
significantly damaged by the global grounding and the company's PR team has handled the crisis well. It has been ...
improve the reputation of the PR profession....respondents took umbrage at Clifford being described as a PR professional.
He is a publicist and press ...