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PR: searching for effective measurement

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure...; mso-fareast-language:#0400; mso-bidi-language:#0400;} Discussing the evaluation of a PR campaign is like ...

PR: agencies suffer digital jet lag

campaigns. But are PR agencies as well-equipped to push brands online?...Queensland, is one of the best recent examples of the power of PR. It has also done an outstanding job in ...

Consumers force marketers to drop secrecy

series of PR disasters and falling sales that it could no longer operate in a secretive, distant manner ...

The Marketing Profile: Lucy Cotterell of Mars

. Testament to this new way of thinking is the company's hiring of Freud Communications, a PR agency renowned ...

Agency of the Year 2007: Public Relations Agency of the Year - Best of the rest

This year will go down as the one in which PR agencies worked to consolidate their digital skills...%. Event PR specialist Cake succeeded on this front too, with only 15% of staff leaving throughout the year ...

Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon

There are many reasons why Blue Rubicon deserved to win Marketing's 2007 PR Agency of the Year ...

PR: Rapid response

Brands are having to adapt their PR strategies to stay onside in an age of online campaigning and...and PR. 'We're cautious of the social networking sites because some of the content that is uploaded ...

Marketing Report: PR - The vital statistics

The job of PR agencies has changed dramatically over recent years....best-performing agencies, their levels of growth, and attitudes toward the evolving role of the industry. PR ...

Profile: Populist at the Post Office - Gary Hockey-Morley, marketing director, Post Office

than just a PR exercise for Hockey-Morley. Staff were not only the first to see the new ad campaign ...

Mayoral candidates target ethnic groups

have to work in earnest to win over London voters. As in the 2004 mayoral elections, marketing and PR ...

 

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