28 Jul 2009
| by Claire Murphy
London - No matter how successful a PR campaign appears to be, marketers still struggle to measure...;
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Discussing the evaluation of a PR campaign is like ...
28 Jul 2009
| by Becky Wilkerson
campaigns. But are PR agencies as well-equipped to push brands online?...Queensland, is one of the best recent examples of the power of PR. It has also done an outstanding job in ...
series of PR disasters and falling sales that it could no longer operate in a secretive, distant manner ...
. Testament to this new way of thinking is the company's hiring of Freud Communications, a PR agency renowned ...
12 Dec 2007
This year will go down as the one in which PR agencies worked to consolidate their digital skills...%. Event PR specialist Cake succeeded on this front too, with only 15% of
staff leaving throughout the year ...
12 Dec 2007
| by Claire Murphy
There are many reasons why Blue Rubicon deserved to win Marketing's 2007
PR Agency of the Year ...
07 Nov 2007
| by Robert Gray
Brands are having to adapt their PR strategies to stay onside in an age of online campaigning and...and PR. 'We're cautious of the social
networking sites because some of the content that is uploaded ...
07 Nov 2007
The job of PR agencies has changed dramatically over recent years....best-performing agencies, their levels of growth, and attitudes toward
the evolving role of the industry. PR ...
03 Oct 2007
| by Nicola Clark
than just a PR exercise for
Hockey-Morley. Staff were not only the first to see the new ad campaign ...
have to work in earnest to win over London voters. As in the 2004 mayoral elections, marketing and PR ...