PR Agency of the Year: The Red Consultancy
13 Dec 2011 | by David Singleton
WINNER The Red Consultancy is Marketing's PR Agency of the Year, capping a notable 12 months ...
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Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
association, Subway will be promoting the sponsorship through Subcard communications, Facebook, Twitter, PR ...
Two become one
06 Oct 2010 | by Jane Bainbridge
Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge....As Renault and Nissan become the latest brands to integrate their PR and marketing functions ...
Staying ahead of the game
26 Jan 2009
2008 around the opening of Terminal 5, BA used PR tactics in the digital world challenging the ...
There's no denying diversity
26 Jan 2009
a diversity audit: assess your website, advertising and DM, packaging and PR campaigns. Look at your ...
Conversation with content
23 Jan 2009
iconic PR and poster campaign of the mid-90s, has been digitally reborn in 2008. It provides a ...
The public relations fairytale
23 Jan 2009
In a fragmented media landscape PR has become Cinderella at the ball. It is key to effective...transformed PR into the new belle of the ball. There is no doubt that advertising and direct marketing ...
A taste for fusion marketing
23 Jan 2009
approach, the outcome is exciting and original - and PR's the ingredient that makes it all work...be able to do this is the increasing recog-nition of the most important ingredient in this recipe, PR ...
A message with substance
23 Jan 2009
PR has, in the past, played second fiddle to advertising, but the growth of digital has brought the...and managing reputations, PR (for years the poor relation of the mighty advertising) is at the ...
The value of values
23 Jan 2009
media relations. The PR industry has a tendency to be inward-looking and obsess about the wrong things ...
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