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Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon

There are many reasons why Blue Rubicon deserved to win Marketing's 2007 PR Agency of the Year ...

Agency of the Year 2007: Agency of the Year - Judges

- Director of communications and inclusion, BT Retail Arden's remit covers PR, employee communications ...

Agency of the Year 2007: Sales Promotion Agency of the Year - Best of the rest

to the approach, and spans TV, digital, direct, outdoor, experiential and PR. The agency has also ...

Agency of the Year 2007: Field Marketing Agency of the Year - Best of the rest

promotion, which generated PR coverage worth an estimated £250,000. CPM continues to impress, with ...

Brand advocacy: Bridging the gap

the brand stories. Pushing PR This suggests that advertising, while remaining important in raising ...

Agency of the Year 2007: How to manage your relationship

. There are thousands of agencies out there doing outstanding, effective work - from creative and PR to ...

Measuring a brand's image against consumer experience

relations, according to Moss. This may be a predictable view from someone working in PR, but Marsden is even ...

Integration: A Question of influence

understand the potential, if not the intricacies, of all types of influence, from framing opinion with PR, to ...

Integration: 360 in the DNA

of necessity. Sure, there will always be brand owners who "just" want a TV ad, a guerrilla PR ...

Integration: Brand partnerships

campaign and off-air extensions. Press, print, PR, online, broadband and retail DVD offerings were also ...

 

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