Search results for "PR"

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Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk

teaser and a mass of post-match PR was simply not enough for a Campaign of the Year shortlist. But just ...

Agency of the Year 2007: How to manage your relationship

. There are thousands of agencies out there doing outstanding, effective work - from creative and PR to ...

Integration: A Question of influence

understand the potential, if not the intricacies, of all types of influence, from framing opinion with PR, to ...

Integration: 360 in the DNA

of necessity. Sure, there will always be brand owners who "just" want a TV ad, a guerrilla PR ...

Integration: Brand partnerships

campaign and off-air extensions. Press, print, PR, online, broadband and retail DVD offerings were also ...

Integration: Teamwork, not team colours

communications plan, dovetailing advertising with PR and promotions, seeks to deliver more than an average change ...

Integration: Roundtable Discussion - What does integration really mean?

created a single planning function, containing teams of planners from each discipline, from PR to digital ...

The ten bravest ads of all time

sign-off line and no endframe to indicate it was a ad or had anything to do with Mercedes. It relied on PR ...

Digital Media: Prick up your ears

consumers,' says Helen Moore, editorial director at broadcast PR and marketing communications agency ...

Beyond advertising

brand experience - right through from internal corporate communications, PR and brand identity, to the ...

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