Cadbury "gorilla" wins Campaign of the Year
13 Dec 2007 | by Staff
virals, a pre-match teaser and a mass of post-match PR was simply not enough for a Campaign of the Year ...
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Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk
14 Dec 2007
teaser and a mass of post-match PR was simply not enough for a Campaign of the Year shortlist. But just ...
Agency of the Year 2007: Public Relations Agency of the Year - Best of the rest
12 Dec 2007
This year will go down as the one in which PR agencies worked to consolidate their digital skills...%. Event PR specialist Cake succeeded on this front too, with only 15% of staff leaving throughout the year ...
Agency of the Year 2007: Public Relations Agency of the Year - Blue Rubicon
12 Dec 2007 | by Claire Murphy
There are many reasons why Blue Rubicon deserved to win Marketing's 2007 PR Agency of the Year ...
Agency of the Year 2007: Agency of the Year - Judges
12 Dec 2007
- Director of communications and inclusion, BT Retail Arden's remit covers PR, employee communications ...
Agency of the Year 2007: Sales Promotion Agency of the Year - Best of the rest
12 Dec 2007
to the approach, and spans TV, digital, direct, outdoor, experiential and PR. The agency has also ...
Agency of the Year 2007: Field Marketing Agency of the Year - Best of the rest
12 Dec 2007
promotion, which generated PR coverage worth an estimated £250,000. CPM continues to impress, with ...
Brand advocacy: Bridging the gap
12 Dec 2007
the brand stories. Pushing PR This suggests that advertising, while remaining important in raising ...
Agency of the Year 2007: How to manage your relationship
12 Dec 2007
. There are thousands of agencies out there doing outstanding, effective work - from creative and PR to ...
Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
relations, according to Moss. This may be a predictable view from someone working in PR, but Marsden is even ...
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