Purton shapes integrated future for Government advertising
17 Mar 2010 | by Harriet Dennys
COI, there are teams working on PR, live events, audio campaigns, publications, research, strategic ...
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Tower of Babel; PR firms can be the lead agency, which is ludicrous." Rethinking integration The ...
COI, there are teams working on PR, live events, audio campaigns, publications, research, strategic ...
teens' mobiles at 7pm every Friday throughout the campaign. Mobile advertising, PR and online ...
adds: "Some sponsors may have scaled back their advertising and PR activity from the levels originally ...
chair in the Soho offices of the telecoms giant's PR agency. "I like to run in the morning. It gets my ...
more than 2m-worth of PR coverage and led to 39,000 visits to the dedicated website in the three weeks ...
be beamed out to space, adding a further PR angle to the campaign. Cost: 2m for total campaign ...
prime-time TV ads, supported by pre-sale and PR activity. As with the iPod, word-of-mouth has been the main ...