'Old' media reasserts supremacy as election battle heats up
23 Apr 2010 | by Stephen Armstrong
first TV debate [on ITV1] revived good old analogue media," argues PR guru Mark Borkowski, who owns ...
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Making the most of less: the new rules of engagement
16 Jun 2010 | by Harriet Dennys
Tower of Babel; PR firms can be the lead agency, which is ludicrous." Rethinking integration The ...
Purton shapes integrated future for Government advertising
17 Mar 2010 | by Harriet Dennys
COI, there are teams working on PR, live events, audio campaigns, publications, research, strategic ...
London calling
27 Oct 2009 | by Alex Blyth
adds: "Some sponsors may have scaled back their advertising and PR activity from the levels originally ...
Commuters - Out-of-home - Breath of fresh air
15 Oct 2009 | by Harriet Dennys
strategy to fix Heathrow Terminal 5's PR disaster, which used digital formats on the London Underground to ...
Thinking outside the box
07 Apr 2009 | by Maisie McCabe
solutions can also add PR value to media plans. For example, part way through this year's Brit Awards ...
Marketing Special Report: Bringing brands to life
17 Feb 2009
experiential also argue that it has a powerful fit with other marketing activity, especially digital, PR and ...
Insiders' Guide: Titan Outdoor marketing team
27 Jan 2009 | by Staff
Chiswick, who looks after Titan's PR. Over in the creative corner, we have David Sore, resident Brummie ...
Outdoor picks a fight with press
20 Jan 2009 | by Maisie McCabe
out-of-home a real talking point, often leading to high-profile PR coverage." Out-of-home takes the brand or ...
Annual: Top 10 posters
12 Dec 2008
machines. Launching on International Noise Awareness Day got it its fair share of PR and won a Campaign Big ...
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