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Making the most of less: the new rules of engagement

16 Jun 2010 | by Harriet Dennys

Tower of Babel; PR firms can be the lead agency, which is ludicrous." Rethinking integration The ...

Thinking outside the box

07 Apr 2009 | by Maisie McCabe

solutions can also add PR value to media plans. For example, part way through this year's Brit Awards ...

Outdoor picks a fight with press

20 Jan 2009 | by Maisie McCabe

out-of-home a real talking point, often leading to high-profile PR coverage." Out-of-home takes the brand or ...

Media Week Awards 2008

04 Nov 2008 | by Media Week

more than 2m-worth of PR coverage and led to 39,000 visits to the dedicated website in the three weeks ...

10 ways to make your media pounds work harder

27 Aug 2008 | by Jane Bainbridge

be beamed out to space, adding a further PR angle to the campaign. Cost: 2m for total campaign ...

Strategy Analysis - Match.com turns dating into 'live' ad

20 Oct 2006

) Communications planning: Monkey PR: Cherish PR, Monkey Media buying: M2M STRATEGY Online dating is a ...

 

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