PR Professional of the Year: Jackie Brock-Doyle, director of comms and public affairs, LOCOG
24 Oct 2012 | by Kate Magee
London 2012 in 2003, when she took on the head of media and PR role for the bid, before making the ...
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'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms
26 Nov 2012 | by Kate Magee
you have for PR professionals thinking of sponsorship? You ve got to start off with the business ...
In-House Team of the Year: National Trust
24 Oct 2012 | by Kate Magee
less damaging to the countryside. In conjunction with Mischief PR, the team worked with The Beano to ...
The Office: Pegasus PR: A sunshine state beside the sea
01 Aug 2012 | by Kate Magee
The sun has finally arrived. Staff at healthcare agency Pegasus PR must be making the most of their
Behind the scenes at London 2012
01 Aug 2012 | by Kate Magee
to pick up tips for the Brazilian Olympics. 'We were saying we should create a PR baton to pass on ...
London 2012: The greatest show on earth
26 Jul 2012 | by Kate Magee
, crucially for the PR industry, 30,000 journalists have descended on the capital. Media coverage will be ...
Adidas and BA ahead in Olympic sponsors' brand race
26 Jul 2012 | by Kate Magee
salt because none of us likes to admit to being directly influenced in this way, which is why PR, with ...
5 Lessons from the Diamond Jubilee
18 Jul 2012 | by Kate Magee
: Kate Magee looks at the meticulous PR planning behind the Thames Diamond Jubilee flotilla....offers her advice to other PR professionals who may face a similar large-scale challenge. 1 ...
A failure of creativity?
11 Jul 2012 | by Kate Magee
The PR industry's lack of success at the Cannes Lions Festival was blamed by the judges on a lack
Why PR professionals need to learn the language of the boardroom
04 Jul 2012 | by Kate Magee
There has been more talk than action on measurement in PR in the past couple of decades. Kate Magee...It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR ...
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