Adidas and BA ahead in Olympic sponsors' brand race
26 Jul 2012 | by Kate Magee
salt because none of us likes to admit to being directly influenced in this way, which is why PR, with ...
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London 2012: The greatest show on earth
26 Jul 2012 | by Kate Magee
, crucially for the PR industry, 30,000 journalists have descended on the capital. Media coverage will be ...
Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
than diving straight into a PR charm offensive, we focused on displacing the negative sentiment with ...
The deal that turns a regional player into a global giant
19 Jul 2012 | by John Tylee
Aegis Group 1991: Sells its PR and design businesses and acquires more media buying companies. Wins ...
5 Lessons from the Diamond Jubilee
18 Jul 2012 | by Kate Magee
: Kate Magee looks at the meticulous PR planning behind the Thames Diamond Jubilee flotilla....offers her advice to other PR professionals who may face a similar large-scale challenge. 1 ...
Sizing up 'real' women
13 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
PR - is usually guaranteed to win a brand some positive column inches. Brand view: Ute Bey, TENA ...
Are banks now beyond adland's help?
12 Jul 2012
, incompetence and political interference that no advertising or PR campaign can fix it. Small wonder that ...
A failure of creativity?
11 Jul 2012 | by Kate Magee
The PR industry's lack of success at the Cannes Lions Festival was blamed by the judges on a lack
Why PR professionals need to learn the language of the boardroom
04 Jul 2012 | by Kate Magee
There has been more talk than action on measurement in PR in the past couple of decades. Kate Magee...It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR ...
Sector Insight: cruises
03 Jul 2012 | by Jane Bainbridge
responsible for brand marketing strategy, customer relationship management, e-marketing and PR among other ...
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