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Close-Up: The Advocates - How can Goldstone top the Hovis 'go on lad' ad?

28 Aug 2009

Ridley Scott's "boy on a bike" spot from 1974, while generating acres of PR. Goldstone recalls watching ...

Close-Up: How sponsorship can give clients the X factor

21 Aug 2009 | by Matt Williams

additional PR. "Sponsorship campaigns should start out like any other ad campaign, with a well-identified ...

Opinion: On The Campaign Couch ... with JB

21 Aug 2009

proximity to losers. Hope that's helped. Q: I work in new business and PR at a top London agency. My ...

Organic food industry plans joint campaign to challenge critics

11 Aug 2009 | by Gemma Charles

. The campaign website says the activity will comprise TV, press, digital advertising and PR. Working ...

Going beyond Google

04 Aug 2009 | by Nicola Clark

basic level. As PR, above-the-line and digital agencies fight it out to determine who is best-placed to ...

 

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