Search results for "PR"

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Brand Health Check: Hitachi

31 Mar 2009 | by Fiona Ramsay

? It also needs to be more active in PR, generating consistent messages that are relevant to consumers ...

Media: Things we like

27 Mar 2009

is ending but your night is just beginning". Or, to cut through the PR spin, it's the beginning of ...

The World: Ford hopes it has hit the fast lane to redemption

27 Mar 2009

positive PR and raised awareness. Not accepting the bailout puts Ford "in a very different position to ...

Marketing Profile: Anna-Maren Ashford of the Conservative Party

24 Mar 2009 | by Gemma Charles

being a political lightweight. But while many commentators mocked the former PR man's apparent obsession ...

Should brands advertise in Twitter streams?

24 Mar 2009 | by Nicola Clark

doubt that a huge amount of product placement - paid for or not -already goes on Twitter. The PR ...

Brand Health Check: Bottled water

24 Mar 2009 | by Joe Thomas

the hive of activity going on within the PR departments of water utility companies, resulting in ...

Opinion: Perspective - Agencies will have to do without retainer security

20 Mar 2009 | by Claire Beale, claire.beale@haymarket.com

many client companies, with the old silos of DM, PR and, more recently, digital being eroded and a ...

Media: Double Standards - Helping advertisers achieve more and spend less

20 Mar 2009

two different paths as examples, it would be nice to see more of us end up in, say, PR agencies or ...

Close-Up: Big Brother's not really watching users, honest

20 Mar 2009

concede they've got the mother of all PR jobs to convince consumers, governments and regulators that ...

Coffee marketing gets dirty

17 Mar 2009 | by Alex Brownsell

weak-en a sector and cheapen the brand involved. Slater admits that Starbuck's recent PR problems ...

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