Emergency marketing - what to say when things go wrong
24 Feb 2009 | by Alex Brownsell
the situation, but you should have a plan in place,' he says. 'PR is the first line of defence because ...
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The Marketing Profile: Sharon Baylay of the BBC
24 Feb 2009 | by Sarah Johnson
in the current climate is open to question. However, the BBC PR department has successfully ...
Close-up: How Twitter allows direct access to consumers
20 Feb 2009
, one-on-one relationship with their fans without constantly filtering their thoughts through a PR sieve ...
Close-Up: Ten ways to come out of the downturn on the up
13 Feb 2009
many of us have written a PR strategy - ever? Why should anyone be interested in writing or reading ...
Close-Up: Should COI rethink digital approach?
06 Feb 2009
people don't want them." COI also has a sophisticated regional press and PR framework in place, with ...
Media: Carter maps out the digital future of Britain
06 Feb 2009 | by Alasdair Reid
world-leading in most of it." In January last year, Carter was headhunted from the City PR agency Brunswick to ...
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