Search results for "PR"

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Close-Up: What can advertising do for Google?

is a sideswipe at Microsoft and will have its own PR effect. They're trying to tempt people to switch ...

Opinion: Perspective - It's time for UK's political advertising to grow up

rely on a big poster ad and try to drum up a bit of PR around it. Generally speaking, the Tories seem ...

Winning over the fans: brands build bridges with unofficial fan groups

strategies, but many supporters prefer unofficial sites free from club PR spin. 'A lot of the big brands ...

Opinion: Perspective - Time for truce in the war between TV and the web

course, he knows that PR - like advertising - is a key weapon in influencing voter choice. And, of course ...

Close-Up: The Advocates - How Stewart keeps Britvic in touch with reality

activity such as PR has increased. "We're investing more heavily in our brands than we've ever done," he ...

Close-Up: The story behind Sony Europe's Twilight Football

targeted PR and online channels. Out of this came Twilight Football. Seven games played in seven ...

 

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