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Why the fatboys slimmed

25 Aug 2004 | by Robert Gray

out? Whether he does or not, the exercise has already generated plenty of silly-season PR mileage ...

News Analysis: Restaurant PR navigates the critics

20 Aug 2004

Restaurant PR should be a growing business. A restaurant can prosper or perish at the hands of a ...

Media Analysis: BBC calls out to antiques novices

20 Aug 2004

prepared to spend a lot of money to indulge their interests,' says Brighter PR managing director Steve ...

News Analysis: Low-key PR can save FA's image

13 Aug 2004 | by Martin Samuel

on how it can recover from the PR crisis of the past month....Football Association could have made a bigger PR mess of the past three weeks. It was the naivety of the ...

News Analysis: Brunswick scoops Abbey jackpot

13 Aug 2004

merger was bound to give rise to sour grapes in some quarters of the financial PR community. The fees ...

News Analysis: Luxury chocs adopt fresh PR pose

06 Aug 2004

As a trio of premium chocolate brands revamp their PR strategies and draft in new agencies, Richard...Premium chocolate brands have turned to PR to step up their assault on the £4bn UK chocolate ...

News Analysis: Calibre of PROs a concern for CEOs

06 Aug 2004

A poll suggests the PR industry should stop worrying so much about ROI and focus on attracting...measuring the value of PR and recommended more work on establishing return on investment measures of PR ...

Media Analysis: Web mags win audience diversity

06 Aug 2004

, gadgets, top tips, reviews and competitions work well in this sector, according to Fuse PR managing ...

Hip hop culture comes to town

04 Aug 2004 | by Sean O'Connell

very rare that the CEO is this cool,' he laughs, once seated in a meeting room at his London PR ...

 

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