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Food and Nutrition: Food companies must have a healthy outlook for 2005

20 Dec 2004 | by John N. Frank

think the healthier option is something a lot of restaurants will look at," says Kevin Kane, PR manager ...

Boycotts: For firms facing boycotts, the right response pays off

13 Dec 2004 | by Keith O'Brien

, it's a media outlet's reputation that creates a precarious PR situation for its sponsors. In the ...

The Agency Business: Sustaining client relationships after primary contacts depart

13 Dec 2004 | by Craig McGuire

With a variety of economic forces driving high corporate turnover, PR professionals must be..."One of the greatest challenges in running a PR agency today is managing the fallout from ...

Corporate Case Study: Amazon boosts brand by putting customers first

13 Dec 2004 | by Andrew Gordon

marketing, the decision reverberated throughout the PR industry, which hailed it as proof of the rise of PR ...

News Analysis: Boeing and Airbus up the PR stakes

10 Dec 2004

Boeing's decision to review its PR account in the UK signals an upping of the ante in its...Boeing's decision to review its PR support comes at a defining moment for the world's civil ...

News Analysis: Season of aggressive promotions

10 Dec 2004

overdrive to get Britons to spend, spend, spend. Ian Hall asks what sort of PR techniques they are using to..., will broadcast until 9 January with music, traffic and event updates and is the latest PR tool being ...

The Agency Business: Firms aim to retain employees by focusing on their children

06 Dec 2004 | by Hamilton Nolan

In order not to lose talented, young PR pros as they start families, agencies are making it easier...PR agencies, like corporations in general, were not always known as family-friendly institutions ...

The NBA: When athletes attack: Does brawl bode well for the NBA?

06 Dec 2004 | by Hamilton Nolan

Some PR pros see the recent brawl between NBA players and fans as a major crisis for the league...casual NBA watcher into an instant pundit and necessitates a forceful PR response to prevent the ...

Corporate Case Study: Ikon adopts educational strategy to up its visibility

06 Dec 2004 | by Richard Mitchell

made education a major ingredient of its PR and marketing strategy this year. The company sought to ...

News Analysis: PR blitz confronts binge drinkers

03 Dec 2004

drinking. Britain's binge-drinking culture has become a national media obsession and a spate of PR activity

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