The PR industry's lack of success at the Cannes Lions Festival was blamed by the judges on a lack
There has been more talk than action on measurement in PR in the past couple of decades. Kate Magee...It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR ...
responsible for brand marketing strategy, customer relationship management, e-marketing and PR among other ...
Selfridges, says. "Fashion has always been more about generating PR and word-of-mouth." PLANNER ...
expect agencies (media, creative, digital, PR) to be competing across all Lions. I expect to see an ...
have a broad range of skills, from strategy to data to packaging design to social media to PR to SEO to ...
Lara Grant, Trade Marks manager at Avidity IP, explains how PR agencies can protect their
image it's more difficult in the PR industry because the outputs are harder to identify. We might talk ...
. Agencies are employing different strategies for dealing with this. Last year Frank PR took part in around ...
' deputy editor Martin Fewell discussed what firms and PR teams can do in a crisis. Here is a selection of ...
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