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Is Sir Martin Sorrell right about Twitter?

14 Mar 2013

WPP's chief executive said Twitter was more a PR medium than an advertising one. Is he right...going to get myself shot again. I think it s a PR medium it s very effective word of mouth. If you look ...

American Express Small Business Saturday

14 Mar 2013

small business. PR was a huge part of its success, driven through a combination of local and national ...

Hammersley's daring rescue

14 Mar 2013

Dare, Elvis, the PR shop Citizen Relations and the branding agency Identica as its UK chief executive ...

The future for social brands

15 Feb 2013 | by Kate Magee

media. In short, if something is considered to be advertising rather than PR, it must be true and is ...

Brands gear up for Social Bowl

31 Jan 2013

to capitalise on an increase in related PR and online opportunities. In common with the US ...

Red Bull Stratos

24 Jan 2013

event, a partnership, the ultimate PR stunt or a piece of history? It doesn t really matter. All I ...

Sector insight (interactive): burger and chicken restaurants

16 Jan 2013 | by Jane Bainbridge

, Nando s Rayner joined Nando s in 2008 where he has successfully driven celebrity PR and ...

Independent agencies' growth bears fruit

06 Dec 2012

, Reading Room, Consolidated PR, WAA and Work Club. Neither Work Club nor WAA has filed accounts since 2010 ...

'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms

26 Nov 2012 | by Kate Magee

you have for PR professionals thinking of sponsorship? You ve got to start off with the business ...

How can embattled McCann get back on track?

22 Nov 2012

staff (particularly key creatives who might baulk at the idea of a boss from the PR in dustry), convince ...

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