Media Analysis: The dangers of overexposure
23 May 2007
marketing and PR teams, and a growing number of brands are appointing specialist product-placement agencies ...
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Sector Insight: Chocolate
10 Jun 2008 | by Jane Bainbridge
benefited fairtrade and organic brands. Manufacturers have faced a number of PR issues in the past couple ...
The true cost of premium calls
21 Mar 2007 | by Nicola Clark
advantage of, says Mark Borkowski, head of Borkowski PR. But the broadcasters have done the right thing in ...
News Analysis: Return of a classic
07 Feb 2007 | by James Quilter
concentrating predominantly on online and PR. Don t underestimate the power of a brand with strong emotional ...
Woolies - is it worth it?
24 Jan 2007 | by by Craig Smith
brand. Whether it was a PR stunt or not, it succeeded in temporarily doubling sales and resurrecting ...
Andrew Walmsley on digital: There's no easy formula for success
29 Nov 2006
has been done, after all, principally to generate PR - but it does reveal a common flaw in thinking ...
Raymond Snoddy on media: ITV deal is a Murdoch masterstroke
22 Nov 2006
about the declining standards of corporate PR. BSkyB apparently wants its investment 'to give ITV the ...
Mark Ritson on branding: Sport brands get a $15 realitycheck
22 Nov 2006
a low-cost, authentic approach to the launch using PR, interactive and Marbury's own direct ...
Mark Ritson on branding: Hit by scandal? Make the most of it
08 Nov 2006
painful PR week that followed, her major contracts with brands including H&M, Chanel and Gloria ...
This is not just advertising ...
01 Nov 2006 | by by Craig Smith
, direct, PR and ambient. On the theme of old versus new media alone, there was sufficient evidence that ...
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