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Is a single trade body a good idea?

IPA council last year, is floating the idea more as a PR stunt. Scott Knox, the MAA's managing ...

School Reports 2011: Leith

and Edinburgh and includes Stripe PR, Blonde Digital, the brand consultancy Leithal Thinking and Leith ...

Jonathan Durden

leading light in the new Mark Borkowski (pictured) social media, advertising and PR agency, Borkowski.do ...

The challenge to sell Initiative's new world order

marketplace." The network's PR blurb talks about its ambition to "lead the industry" by bringing "together ...

HSBC banks on the local touch

have managed their negative PR better than others. One good high-street example is HSBC, whose index ...

PR needs big media and ad-land to expand creative ideas

with no cash - and all coordinated by PHD. PR and free media can go a long way. The value of PR has ...

Pizza Hut stunt a success

change is nothing more than an elaborate piece of PR. Doubters believe the company will eventually revert ...

 

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