The future for social brands
15 Feb 2013 | by Kate Magee
media. In short, if something is considered to be advertising rather than PR, it must be true and is ...
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Bell Pottinger Private: Life on the other side of the MBO
11 Apr 2013
agency figures were exploring the possibility of buying the Bell Pottinger PR businesses. Bell Pottinger ...
'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms
26 Nov 2012 | by Kate Magee
you have for PR professionals thinking of sponsorship? You ve got to start off with the business ...
PR Professional of the Year: Jackie Brock-Doyle, director of comms and public affairs, LOCOG
24 Oct 2012 | by Kate Magee
London 2012 in 2003, when she took on the head of media and PR role for the bid, before making the ...
In-House Team of the Year: National Trust
24 Oct 2012 | by Kate Magee
less damaging to the countryside. In conjunction with Mischief PR, the team worked with The Beano to ...
Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
As Jolie Hunt, a seasoned PR executive, took up her role as chief marketing and communications ...
The Office: Pegasus PR: A sunshine state beside the sea
01 Aug 2012 | by Kate Magee
The sun has finally arrived. Staff at healthcare agency Pegasus PR must be making the most of their
Adidas and BA ahead in Olympic sponsors' brand race
26 Jul 2012 | by Kate Magee
salt because none of us likes to admit to being directly influenced in this way, which is why PR, with ...
Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
than diving straight into a PR charm offensive, we focused on displacing the negative sentiment with ...
A failure of creativity?
11 Jul 2012 | by Kate Magee
The PR industry's lack of success at the Cannes Lions Festival was blamed by the judges on a lack
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SAHARA Communications
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