Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
transatlantic flight, and BA was left with a PR headache. 6. MARKS SPENCER'S X FACTOR AIRBRUSHING Marks ...
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Lastminute.com hires Adam & Eve to £6m creative account
20 Dec 2011 | by Alex Brownsell
Lastminute.com across Europe from next year. Kathy Maxwell, head of brand PR at Lastminute.com, said: "[Adam ...
Wonderbra takes the plunge with bungee jump stunt
07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
Wonderbra girl Adriana Cernanova projected onto the building. The campaign also features digital and PR ...
Anti-poverty campaigners launch George Osborne satire
22 Nov 2011 | by Matthew Chapman
as he tries a number of ill-advised PR stunts in an attempt to become the next prime minister, in ...
Clarks targets younger men
03 Nov 2011 | by Nicola Clark
being dragged into a store." The brand is undertaking a PR and digital led marketing drive to promote ...
Lynx unveils £5.6m ad drive for 'Final Edition'
02 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Aires and adapted for Europe by Bartle Bogle Hegarty, will span TV, digital, outdoor and PR activity ...
Engine reports £1.6m loss in 2010
07 Oct 2011 | by Sara Kimberley
. The rise followed the acquisitions of i-level's social media agency Jam and PR company, Penrose ...
Pot Noodle changes tack with WAG ads
04 Oct 2011 | by John Reynolds
, social media, mobile and PR activity. It marks a departure from Pot Noodle s series of TV ads starring ...
Philips launches 'Make Me a Morning Person' campaign
27 Sep 2011 | by Sara Kimberley
relevant and offline through PR, seeding and viral effects." ...
Warburtons campaign aims for lunchtime link
26 Sep 2011 | by Daniel Farey-Jones
) and runs for six weeks. The sponsorship will be supported with advertising, PR and digital activity ...
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