Ultimate Marketing Manual 2006: Integration - Unity of purpose
13 Dec 2006 | by Robert Gray
matter where contributions come from - the team culture should be such that a PR agency should be able to ...
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The Annual 2006: Top 10 Bullmores
15 Dec 2006
substance behind all the recent investment in the area or is it all a load of PR puff? I have an absurdly ...
Ultimate Marketing Manual 2006: Integration - Collaboration is imperative
13 Dec 2006 | by Suzy Bashford
to raise awareness will usually be led by advertising and PR, while a campaign to encourage loyalty ...
TfL appoints McLeod as head of marketing
12 Dec 2006 | by by Mark Banham
marketing communications offering, setting up PR, direct marketing and digital subsidiaries. He was also a ...
BDH\TBWA launches £1m campaign for Brother
08 Dec 2006 | by by Maria Esposito
, faxing and scanning. Further TV ads will be launched on Sky in February next year. PR specialist ...
Media: Strategy Analysis - Public answer emergency police call
08 Dec 2006
AGENCIES Media: Andrew Mortimer, David Bratt, Manning Gottlieb OMD Creative: M C Saatchi PR: Blue ...
Marketing Manual: Public Relations - Wake up to digital danger
06 Dec 2006 | by Robert Gray
The rise of user-generated online media poses a new threat to your reputation that PR can help with....user-generated content is influencing PR strategies. 'In an age of blogs, wikis, podcasts and citizen ...
Digital Branded Content: Jargon buster
06 Dec 2006
exclusivity and a range of ad vehicles including advertorial and pre-roll ads (see below). Online PR The ...
Digital Branded Content: The risks and rewards of the branded blog
06 Dec 2006 | by Greg Brooks
coverage in the traditional media. The blogger eventually received an apology from PR agency Cohn & Wolfe ...
Digital Branded Content: Online video breaks into mainstream
06 Dec 2006
. 'We used online PR seeding in chat rooms, viral distribution sites and fan pages,' says head of ...
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