Yahoo! finance push reveals secret of male happiness
03 Dec 2003 | by Staff,
winning the Rugby World Cup The viral game is being supported by PR and guerrilla activity. The guerilla ...
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SMA Nutrition targets new parents with CRM strategy
16 Dec 2003 | by Claire Billings,
help us bring a holistic approach to our marketing, PR and direct mail activities." At the beginning ...
OPINION: Marketing Society - Rise of DM bears witness to value of segmentation
27 Nov 2003 | by Jenny Biggam, director at Carat and a member of The Marketing Society
and PR staff must work in a much smarter way to attract attention to the museum, especially given the ...
EHS Brann asked to defend place on AA's roster
17 Nov 2003 | by Staff,
. The AA's head of PR, Becky Hadley, said: "We've always had a good relationship with EHS Brann, but ...
Case Study: Waitrose customer magazine
12 Nov 2003
brand and generate positive PR; To increase customer spend in store. Execution Waitrose Food ...
Integrated agency Haygarth bolsters direct team
20 Oct 2003 | by Staff,
Haygarth's PR operation. She joined Haygarth earlier this year from Engage, an IT software company, where ...
Ware Anthony Rust acquires Sprite PR firm
10 Oct 2003 | by Staff,
LONDON - Integrated agency Ware Anthony Rust has acquired Cambridge-based PR start-up Sprite...Sprite MD and founder Theresa Prevost becomes head of PR. Sprite’s other staffer, Natalie Yates ...
Swinstead launches global youth agency Espionage
07 Oct 2003 | by Claire Billings,
traditional below-the-line methods, including branded literature, PR and events, to promote brands worldwide ...
Goldcrest marketing chief strips for charity ads
07 Oct 2003 | by Claire Billings,
bathroom apartments. Donations to the charity can be sent to Kate Hill, TTA PR, Friends of Moorfields Eye ...
DM industry fights to curb wastage
02 Oct 2003 | by Ben Bold
are fronting a multimedia PR campaign. The initiative has also gained the backing of environmental ...
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