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EDITORIAL: 2003 will show corp PR's viability

13 Dec 2002

. If the world's biggest PR firm finds scant enough evidence of a corporate revival to justify a...expense of outsourced contracts, while the finessed offer of financial PR firms creates a rival pressure ...

INTERNATIONAL BRIEFS: Eurocom PR Network forms alliance

13 Dec 2002

HONG KONG: Eurocom PR Network has expanded into Asia-Pacific, forming an alliance with tech PR firm

STOP PRESS: Compuware hires PR manager

13 Dec 2002

TECHNOLOGY: Compuware Corporation has hired Nicola Alvey as UK PR manager to help raise the firm

CAMPAIGNS: Ford's luxury Bond cars in media 'buzz' - Consumer PR.#

13 Dec 2002 | by ADAM HILL

Client: Aston Martin/Jaguar PR Team: In-house Campaign: Die Another Day Timescale: January...younger consumer market. Strategy and Plan Both PR teams were keen not to link their products with ...

Author claims PR should take lead in brand building

13 Dec 2002

Ries, co-author of The Fall of Advertising and the Rise of PR....the best way to build a brand was to use 'slow-burn PR'. He added that major ad campaigns should ...

Analysis: Haines sees PR benefits in 'Big Tent'

13 Dec 2002 | by Adam Hill

that the advent of a new representative body for the marketing disciplines should be welcomed by the PR...president Jon Aarons is afraid of. 'The PRCA is taking a narrow view of the PR business and kissing goodbye ...

CAMPAIGNS: Money raised for Tommy's by art blocks - Charity PR

13 Dec 2002 | by MAJA PAWINSKA

Client: Tommy's PR Team: Sputnik Communications Campaign: Building Block's for Tommy...ran a trade media campaign targeting sectors represented by the contributors, and a national media PR ...

STOP PRESS: Jackie Cooper PR creates MD post

13 Dec 2002

CONSUMER: Jackie Cooper PR has promoted Remi Baker to the newly created post of MD. Baker had been

STOP PRESS: Digby Trout names HCP as PR firm

13 Dec 2002

CONSUMER: Digby Trout Restaurants has named HCP as its UK PR firm, handling 16 restaurants and

INTERNATIONAL: Visa appoints F-H partner Michelman for PR position

13 Dec 2002 | by ANDREW GORDON

at PR agency Fleishman-Hillard. 'This move is about personal growth,' said Michelman, who has ...

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