to remove filtersINTERNATIONAL BRIEFS: Eurocom PR Network forms alliance
13 Dec 2002
HONG KONG: Eurocom PR Network has expanded into Asia-Pacific, forming an alliance with tech PR firm
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STOP PRESS: Compuware hires PR manager
13 Dec 2002
TECHNOLOGY: Compuware Corporation has hired Nicola Alvey as UK PR manager to help raise the firm
EDITORIAL: 2003 will show corp PR's viability
13 Dec 2002
. If the world's biggest PR firm finds scant enough evidence of a corporate revival to justify a...expense of outsourced contracts, while the finessed offer of financial PR firms creates a rival pressure ...
Tories hire former Labour member Baverstock for PR
13 Dec 2002
The Conservative Party has hired former Labour Party member Paul Baverstock in a bid to revamp its image.
STOP PRESS: Jackie Cooper PR creates MD post
13 Dec 2002
CONSUMER: Jackie Cooper PR has promoted Remi Baker to the newly created post of MD. Baker had been
STOP PRESS: Digby Trout names HCP as PR firm
13 Dec 2002
CONSUMER: Digby Trout Restaurants has named HCP as its UK PR firm, handling 16 restaurants and
Author claims PR should take lead in brand building
13 Dec 2002
Ries, co-author of The Fall of Advertising and the Rise of PR....the best way to build a brand was to use 'slow-burn PR'. He added that major ad campaigns should ...
INTERNATIONAL: Visa appoints F-H partner Michelman for PR position
13 Dec 2002 | by ANDREW GORDON
at PR agency Fleishman-Hillard. 'This move is about personal growth,' said Michelman, who has ...
Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
that the advent of a new representative body for the marketing disciplines should be welcomed by the PR...president Jon Aarons is afraid of. 'The PRCA is taking a narrow view of the PR business and kissing goodbye ...
CAMPAIGNS: Ford's luxury Bond cars in media 'buzz' - Consumer PR.#
13 Dec 2002 | by ADAM HILL
Client: Aston Martin/Jaguar PR Team: In-house Campaign: Die Another Day Timescale: January...younger consumer market. Strategy and Plan Both PR teams were keen not to link their products with ...
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